5 Reasons CPD Sets the Gold Standard for Business - Activfirst
In today’s post we are exploring CPD and the positive benefits it can bring to your business. By the end of this post you will discover why CPD should form an integral part of your business mission and how it sets the gold standard for Business practices.
What Exactly is CPD?
CPD stands for Continuing Professional Development; it is the intentional implementation, procurement and tracking of training programmes for new and existing staff. CPD provides staff with the skills needed to perform in a professional context. Often it is sold purely of benefit to the individual professional. BUT, this is not the case. There are so many positive benefits that CPD can have on an organisation as a whole. Although the positive benefits of CPD for business are numerous, we have listed our top 5.
5 Reasons CPD Sets the Gold Standard for Business
1. Increase your Competitive Edge
“In an advanced, knowledge-driven economy, our workforce is – or should be – our greatest asset.” Institute of Directors (IoD)
Today’s world is constantly evolving and the business landscape is no different. When you provide innovative training for your in house talent, you stay abreast of important industry trends and developments. CPD develops the skills of your staff, further advancing the knowledge and technology available within your business. Companies that actively encourage CPD opportunities within their business strategies gain improved reputations for professionalism and innovation amongst clients, prospective candidates and industry peers. Don’t risk business stagnation. Stay ahead of the curve by investing in your staff.
2. It is Cost Effective
Quality CPD doesn’t have to cost the earth. By outsourcing your CPD you can remove the burden of cost from within your organisation. Why not take advantage of government funded schemes such as Apprenticeships? These are now available to new and existing staff of all ages, including those that work under 30 hours per week. Such schemes can reduce your overall CPD spend whilst increasing your return on investment. Well trained and effective staff mean that you can justify charging more for your services. You are at the top of your game after all!
You can check out our Apprenticeship service offer by clicking this link. Or browsing through our Qualification Prospectus below:
3. Increases Potential for Business Growth
“58% of company directors believe that skills gaps are holding back the growth of their firms.” Institute of Directors (IoD)
The value of your company is reflected in the expertise of your team. Identifying and addressing skill gaps leads to increased company performance across the board. When you invest in your employees, you are actually reinvesting back into your business. Furthermore, having several employees undertake CPD, allows for the sharing of best practice and support. Leading to a positive trickle-down effect within different service areas. Employees can contribute to their teams further by mentoring others.
4. Streamline Performance Management Processes
CPD activity can become a focal point for management discussions, providing a useful benchmark for annual appraisals. Through these appraisals, individuals can tie their development to skills that will further the organisation’s objectives. This means that your business, and staff of all levels, are aligned with the company mission.
5. Improve Company Standards
“Almost half (47%) of directors surveyed said that some of their organisation’s employees lacked the skills needed to do their job to the required level.” Institute of Directors (IoD)
Arguably the primary benefit of CPD is to ensure that standards across the company are high and consistent. CPD contributes to maximising staff potential and improves staff morale. You can rest assured that employees become more effective in the workplace. CPD improves employee performance by promoting greater work engagement from the workforce and commitment to individual roles. When staff feel motivated, they are committed to your business, meaning increased staff retention and fewer sick days. A little investment in your staff, can go a long way for your business!
What do you think? Has Continual Professional Development had a positive impact on your business? We’d love to hear from you.
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